In Peserico's history, denim plays a key role from the very beginning.
In the 1960s, Maria Peserico met Adriano Goldschmied, the father of Italian-style denim: this was the beginning of a long collaboration and friendship that led Peserico to focus on the production of denim pants for more than 5 years, combining the tailoring skills of the Venetian tradition with the versatility of the canvas with its timeless appeal.
Denim is an indispensable element within the Peserico collections: each season it is reinterpreted with new cuts, fits, washes and colors, making itself an undisputed spokesperson for contemporary trends.
The cut and tailoring show the brand's distinctive sartorial knowledge: skill and accuracy are expressed through the creation of jeans that combine comfort and performance with Peserico design.
The washing of the denim is a key step in defining the identity of the garment. From a single starting base, infinite shades of color can be obtained. Careful manual steps combine craftsmanship and technical knowledge to achieve sought-after effects of great impact. Each wash and treatment chosen allows the best interpretation of Peserico style through jeans with sophisticated tones, in line with the style of the collections.
A fabric that has been able to reinvent itself in every era, becoming a symbol of versatility capable of fitting into the most sophisticated outfit as well as into casual chic ones. An emblem of classicism and avant-garde, history and future, denim knows how to interpret streetwear and tailoring by condensing them into a single garment that is absolutely a must-have.
