Opened during the Milan Design Week, Peserico's new flagship store in Via della Spiga n. 26 is an ideal extension of the brand's values and heritage.
![Opening store Peserico a Milano via della spiga, 26 fto di gruppo Riccardo Peruffo Paola Gonella](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_2.png?v=1682342738)
Located within the Spiga 26 hub, an urban regeneration project in a historic fashion location, the space spans 300 square meters, distributed over two floors, and reflects the brand's desire to reinforce a precise architectural narrative already traced, but here enhanced and redefined in the distinctiveness of its essential features.
![peserico milano via della spiga foto interno](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2.png?v=1682342807)
Styles that dialogue with the collections, reflected through the choice of materials, volumes and textures for the boutique's sophisticated environments, in a mix that alternates marble, wood, steel and clay. A unique place, in short, in which the essence of Peserico converges in its constant tension between savoir-faire and experimentation.
The marbles are those of traditional Venetian squares -pink and biancone di Asiago- made opaque by brushing, they reveal to a careful eye the presence of microfossils or ammonites.
The rough, textured surface of the clay walls, the result of mixing natural and breathable elements, is a signature of the brand that unites the different surfaces of the interiors with the light that penetrates from the large windows onto the outdoor spaces.
![foto interno negozio peserico via spiega milano con scala e logo peserico nel soffitto](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_4.png?v=1682343099)
![interni store Peserico Milano via spiga con tavolo rotondo, piante e capi appesi](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_6.png?v=1682343177)
The brilliance of steel connects rooms and contexts - men's ready-to-wear on the first floor, women's and accessories on the second floor - unraveling into a sculptural ribbon staircase and recalling the curved surfaces of the fitting rooms.
The oak of the floors, with planks resembling those of a boat's deck, further amplifies the feminine vibe of the second floor, while soft furnishings in a camaieu of beige and powder parade quietly among the fabric-covered ceiling, curtains, rugs, and enveloping armchairs made strictly of Rubelli fabric.