NEW OPENING - Peserico opens new flagship store in Milan
Opened during the Milan Design Week, Peserico's new flagship store in Via della Spiga n. 26 is an ideal extension of the brand's values and heritage.
Located within the Spiga 26 hub, an urban regeneration project in a historic fashion location, the space spans 300 square meters, distributed over two floors, and reflects the brand's desire to reinforce a precise architectural narrative already traced, but here enhanced and redefined in the distinctiveness of its essential features.
The marbles are those of traditional Venetian squares -pink and biancone di Asiago- made opaque by brushing, they reveal to a careful eye the presence of microfossils or ammonites.
The rough, textured surface of the clay walls, the result of mixing natural and breathable elements, is a signature of the brand that unites the different surfaces of the interiors with the light that penetrates from the large windows onto the outdoor spaces.
The oak of the floors, with planks resembling those of a boat's deck, further amplifies the feminine vibe of the second floor, while soft furnishings in a camaieu of beige and powder parade quietly among the fabric-covered ceiling, curtains, rugs, and enveloping armchairs made strictly of Rubelli fabric.
