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Peserico strengthens its ties with Turin


Turin holds a special place in Peserico's history. It was here, in 2006, that the brand opened its first mono-brand boutique, marking the beginning of a journey that has brought its vision of Made in Italy to some of the world's most prestigious destinations.

The elegance of detail

The interior is defined by a refined balance of materials, light and neutral tones, where tactile surfaces, fine finishes and carefully selected details create a sophisticated and welcoming atmosphere.

The boutique gives form to Peserico's philosophy through the values that define the brand: manufacturing excellence, a continuous pursuit of exceptional materials, and an aesthetic that is essential, refined and timeless.

A connection renewed

Today, this connection is renewed with the opening of the new boutique on Via Roma, a space designed to express the brand's identity through an essential and contemporary architectural language.

On April 16, the opening was celebrated with a special event attended by Peserico's most loyal clients. An occasion to unveil the new space and the latest collections while celebrating the twentieth anniversary of the brand's first boutique in Turin, a milestone that makes this opening even more meaningful.

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